All is Zen in Boston (Amy Nguyen Shibui Collection Photoshoot)

No matter which photo comes up when you visit Amy Nguyen’s new site,

it will be a beautiful one. Inspired by Amy’s artistic vision and amazing work,

we teamed up with a small crew of local artists to create look for her new line

“Shibui” and her new website.

Shibui (渋い) (adjective), shibumi (渋み) (noun), or shibusa (渋さ) (noun) are Japanese words that refer to a particular aesthetic of simple, subtle, unobtrusive beauty and subtle details, such as textures. This balance of simplicity and complexity ensures that one does not tire of a shibui object but constantly finds new meanings and enriched beauty that cause its aesthetic value to grow over the years. Since I am a lucky owner of several Amy’s scarves, I can attest that the concept is correct – I love wearing them as much now as I have when I first acquired them.

Like other Japanese aesthetic terms, such as iki and wabi-sabi, shibui can apply to a wide variety of subjects, not just art or fashion.

Photo Art Direction and Website Design: Mario Avila and Hana Pegrimkova
marioaviladesign.com

Photography: Bob Packert
packertphotography.com

Model: Jasmine Zen (!) Mah of Maggie Model Agency
maggieagency.com

Hair & Make-up: Jeni Teran Olivier
TheInejAgency.com

Shot at 110K Studios Boston
110kstudios.com

Love2 poster- making of

Printing for Dance for World Community Festival

Originated by José Mateo Ballet Theatre, Dance for World Community is a multi-organization project that builds local and global networks to focus on new, meaningful ways of expanding the role of dance in local communities.

And a lot of fun. Put your dancing shoes on!
Printed by Arlington Lithograph.

Dace Up Close Of Worlds Apart

The Boston Magazine said this about the José Mateo Ballet Theatre: “…The Sanctuary Theatre inside the Old Cambridge Baptist Church provides an almost religious experience. The seats are so close you can see every slash of muscle, hear each clack of a pointe shoe, and practically feel the performer’s exhalations.”

Catch their next show, AbsurdUs from April 20 to May 6. 

For the love of fabric

Amy Nguyen is a talented textile artist who infuses her love of art into fabrics.

Greatly inspired by Japanese textile design and nature, she paints, dyes, layers, stitches, quilts, and sculpts, creating one of a kind wearable art pieces.

Her strong artistic vision was a huge help to us when we updated her identity, and produced and art-directed photo shoot for her website and promotional materials.

www.amynguyentextiles.com

Art Direction and Design:

www.marioaviladesign.com

Photographed by the very talented and hard working Bob Packert:

www.packertphotography.com

Hair & Make-up by Jeni Teran:

www.JeniTeran.com

Amy Nguyen

15 Channel Center Street

Studio302

Boston MA 02210

(by appointment only)

917.838.8215