The Hamptons Paddle & Party for Pink benefiting The Breast Cancer Research Foundation

Save the Date card

Invitation to the second annual Hamptons Paddle & Party for Pink, an event benefiting The Breast Cancer Research Foundation. The event was founded by Maria Baum, co-owner of Tutto Il Giorno (yummy!!!) and immediately joined by Lisa Perry, fashion designer and owner of Lisa Perry Style. Last year, Mario Avila Design/MAD created the event identity working with Lisa Perry. It is great to work with someone who understands design and loves colors. In the 2013 event promotional materials MAD built on the established brand, applying the graphics and bright colors across the board.

BCRF volunteers VERY early in the morning at the Havens Beach, Sag Harbor

The two-part event began with the paddle board race in Sag Harbor. About 150 paddle boarders took part.

Original designs for rush guards to be manufactured by J. Crew

The actual rush guard made by J. Crew

Juris Kupris, fitness expert and paddle boarder, showing off our logo just before the beginning of the race.

Model Carolyn Murphy

Hana Pegrimkova, MAD Design Director, with the Surfer Laird Hamilton

Laird Hamilton and Juris Kupris at the race finish line

The actress Edie Falco

The beautiful, talented, smart, generous, loving (insert your own).... Maria Baum

How big is your backyard? In the evening, Lisa Perry and her husband Richard of Perry Capital (and Barneys New York) opened the grounds of their beautiful home to more than 500 guests for the second part of the fundraiser.

The view is breathtaking, the sunset spectacular.

Sculpture by the artist Niki de Saint Phalle, ready to dive in.

Quiet before the... party!

Aerin Lauder, founder or Aerin, a global luxury lifestyle brand and the event host committee member in front of the paddle board she designed.

The paddle boards waiting to be auctioned off. The one-of-a-kind paddle boards were designed for the event by Leviev, J. Crew, Tory Burch, Ross Bleckner, Martha Stewart, Cynthia Rowley, Nicole Miller, Lisa Perry, Lisa Pevaroff-Cohn, Thom Filicia, Aerin Lauder, signed by the designers and Laird Hamilton.

The MAD design team: Mario Avila, Creative Director and Hana Pegrimkova, Design Director Mario Avila Design

Nicole Miller with board she designed for the event

The generous hosts Lisa and Richard Perry with surfer Laird Hamilton and his wife, volleyball player, model, and author of book titled My Foot Is Too Big for the Glass Slipper: A Guide to the Less Than Perfect Life.

NBC's Matt Lauer

They make it all happen: the colorful pink ladies - and a man! - of The Breast Cancer Research Foundation. XOXO!

Kira McDonald, Ainsley McWha, Lisa Perry, Kinga Lampert, Lisa Klein, April Panitz, and Gisele Brito in Lisa Perry fashion and Leviev diamonds

Laird Hamilton with Martha Stewart and Bob Pearson, founder and owner of Arrow Surfboards.

Matt Lauer, Gabrielle Reece, Laird Hamilton

Martha Steward and Donna Karan in front of a board designed by Ross Bleckner.

Wilhelmina model Kira McDonald, in dress by Lisa Perry and Leviev's diamonds.

Bubbles.....thank you Dom Pérignon. Other sponsors included Goldman Sachs Gives, Leviev, Lisa Perry, American Eurocopter, Bay Street Advisors, Edmiston, Knoll, and Gotham Jets.

Music by champion surfer Tom Curren. Catch the wave!

The 2013 event raised over $1.2 million for breast cancer research.

Invitation to a private pre-party sponsored by American Eurocopter.