Applied Arts – Art in Advertisement

Art in advertisement is nothing new. But once again, it went too far: Italians are up in arms over advertisement by American gun manufacturer ArmaLite that has Michelangelo's stature of David holding a rifle. Another ad shows a rifle hanging on a wall of an art museum between two famous paintings.
Angelo Tartuferi, director of Florence's Accademia Gallery, where the statue is on display, told Repubblica newspaper: "The law says that the aesthetic value of the work cannot be distorted. In this case, not only is the choice in bad taste but also completely illegal."

 Previously, Michelangelo's David has been used in Levi's ads. 

In an ad campaign for Freshii, Michelangelo’s David visits the states and adopts the irresponsible eating habits of Americans. Poking fun at the collective obesity of the US — Freshii hopes to promote its healthy, fast-food alternative.